The KERN Group, one of the leading international providers of professional language services and global training, is further extending its involvement in top-class, professional sport. The successful partnership with the Bundesliga football club VfL Wolfsburg and the Bundesliga handball club MT Melsungen will continue, while the long-established first division handball clubs ThSV Eisenach and HSV Hamburg will be added as new strong partners. Both clubs will from now on be supported by the KERN Group as a reliable partner for international communication.
At the heart of the partnerships is a shared understanding: language and cultural competence are key to successful integration, understanding and international cooperation. Whether in the world of football or handball, the clubs operate in a multicultural environment, characterised by players, coaching teams and staff from all over the world. The KERN Group supports them in this with a comprehensive portfolio of professional translation and interpreting services as well as flexible online training solutions so as to overcome linguistic and cultural barriers in a targeted manner.
"Success in international sport requires more than just peak physical performance – it thrives on team communication, cultural understanding and linguistic precision," explains Dr Thomas Kern, Managing Director of the KERN Group. "With our many years of experience in global language management, we build bridges across language barriers and help top teams to be professionally positioned off the pitch as well."
With the flexible learning platform KERN Lingo™ and the online live training KERN Virtual™, sportspeople and athletes have the opportunity to improve their language skills regardless of time and place – tailored precisely to training and match schedules and individually adapted to suit the learners' everyday lives. This programme is supplemented by individual coaching and intercultural training formats that facilitate the integration of new team members. Specialised translations of contracts, and also communication and interpreting services for media appearances round off the range of services on offer.
"We are delighted to continue our successful collaboration with VfL Wolfsburg and to welcome ThSV Eisenach and HSV Hamburg as new partners from the world of handball," Dr Kern continued. "For us, sponsorship means more than just visibility – it is a living partnership between equals, in which language is understood as the key to sporting and human success."
By expanding its involvement in sport, the KERN Group, as a reliable communications partner, is underlining its commitment to actively supporting not only companies and institutions but also professional sports teams on their international journey. And against this backdrop, the Group is also pleased to be instrumental in creating sustainable added value.