The KERN Group, one of the leading international providers of professional language services and global training, is further expanding its involvement in professional sports. The successful partnership with the Bundesliga soccer club VfL Wolfsburg and the Bundesliga handball club MT Melsungen is being continued, while new strong partners are joining with the long-standing first-division handball clubs ThSV Eisenach and HSV Hamburg. Effective immediately, both clubs will be supported by the KERN Group as a reliable partner for international communication.
At the heart of the partnerships lies a shared understanding: Language and cultural competence are key to successful integration, understanding, and international collaboration. Whether in soccer or handball – the clubs operate in a multicultural environment, characterized by players, coaching staff, and employees from all over the world. The KERN Group supports them in this with a comprehensive portfolio of professional translation and interpreting services as well as flexible online training solutions to specifically overcome linguistic and cultural barriers.
“Success in international sports requires more than peak physical performance – it thrives on team communication, cultural understanding, and linguistic precision,” explains Dr. Thomas Kern, Managing Director of the KERN Group. “With our many years of experience in global language management, we create connections across language barriers and support top teams in being professionally positioned off the field as well.”
With the flexible learning platform KERN Lingo™ and the online live training KERN Virtual™, athletes have the opportunity to improve their language skills regardless of location and time – precisely aligned with training and match schedules and individually tailored to the daily lives of the learners. The offering is complemented by individual coaching as well as intercultural training formats that facilitate the integration of new team members. Specialist translations of contracts as well as communication and interpreting services for media appearances round off the range of services.
“We are pleased to continue our successful collaboration with VfL Wolfsburg and to gain further partners from the handball sector with ThSV Eisenach and HSV Hamburg,” adds Dr. Kern. “For us, sponsorship means more than visibility – it is a partnership lived on equal footing, where language is understood as the key to athletic and personal success.”
By expanding its involvement in sports, the KERN Group underscores its commitment to actively supporting not only companies and institutions but also professional sports teams on their international journey as a reliable communication partner and creating sustainable added value.