{"id":22250,"date":"2025-12-02T16:24:12","date_gmt":"2025-12-02T15:24:12","guid":{"rendered":"https:\/\/e-kern.webaktuell10.com\/prestations\/transcration\/"},"modified":"2026-02-19T15:55:07","modified_gmt":"2026-02-19T14:55:07","slug":"transcration","status":"publish","type":"page","link":"https:\/\/e-kern.webaktuell10.com\/fr\/prestations\/transcration\/","title":{"rendered":"Transcr&eacute;ation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22250\" class=\"elementor elementor-22250 elementor-2154\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a14cd e-con-full e-flex e-con e-parent\" data-id=\"21a14cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d18c1fb elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"d18c1fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-978e82c e-con-full e-flex e-con e-child\" data-id=\"978e82c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7b16b elementor-widget elementor-widget-heading\" data-id=\"ad7b16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Transcr&eacute;ation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183e817 elementor-widget elementor-widget-heading\" data-id=\"183e817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Des messages adapt&eacute;s au groupe-cible et ayant un impact international<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaedb58 elementor-widget elementor-widget-text-editor\" data-id=\"eaedb58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Adaptation optimale des textes au groupe et au march\u00e9-cibles du pays.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d97f7d elementor-widget elementor-widget-button\" data-id=\"1d97f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Faites une demande d&egrave;s maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0acda1f e-con-full e-flex e-con e-child\" data-id=\"0acda1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-04c6cdc e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"04c6cdc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1a85f82 e-con-full e-flex e-con e-child\" data-id=\"1a85f82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c528e8 e-con-full e-flex e-con e-child\" data-id=\"5c528e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd86973 e-con-full e-flex e-con e-child\" data-id=\"dd86973\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9126d e-con-full e-flex e-con e-child\" data-id=\"ee9126d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2c227c e-con-full elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-child\" data-id=\"d2c227c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6e16bd e-con-full e-flex e-con e-child\" data-id=\"d6e16bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4fd4b e-con-full e-flex e-con e-child\" data-id=\"5d4fd4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b9c478 e-con-full e-flex e-con e-child\" data-id=\"4b9c478\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab0ee57 e-con-full e-flex e-con e-child\" data-id=\"ab0ee57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff50a83 elementor-widget elementor-widget-image\" data-id=\"ff50a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation.webp\" class=\"attachment-full size-full wp-image-22252\" alt=\"\" srcset=\"https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation.webp 1920w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-300x169.webp 300w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-1024x576.webp 1024w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-768x432.webp 768w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1520f elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed e-con e-child\" data-id=\"2c1520f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-321021c e-con-full e-flex e-con e-child\" data-id=\"321021c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc2de2 elementor-widget elementor-widget-heading\" data-id=\"9dc2de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Transcr&eacute;ation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b93744 elementor-widget elementor-widget-heading\" data-id=\"0b93744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Des messages adapt&eacute;s au groupe-cible et ayant un impact international<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a340e elementor-widget elementor-widget-text-editor\" data-id=\"66a340e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Adaptation optimale des textes au groupe et au march&eacute;-cibles du pays.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b199de elementor-widget elementor-widget-button\" data-id=\"9b199de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Faites une demande d&egrave;s maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc4975 e-flex e-con-boxed e-con e-parent\" data-id=\"1cc4975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379b2df elementor-widget elementor-widget-breadcrumbs\" data-id=\"379b2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/e-kern.webaktuell10.com\/fr\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"5eb0b76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aed2d09 e-con-full e-flex e-con e-child\" data-id=\"aed2d09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6074832 e-con-full e-flex e-con e-child\" data-id=\"6074832\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f16056 elementor-widget elementor-widget-heading\" data-id=\"7f16056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transcr&eacute;ation : textes publicitaires sp&eacute;cifiques &agrave; chaque pays pour les march&eacute;s internationaux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef2df6 elementor-widget elementor-widget-heading\" data-id=\"aef2df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Plus qu&rsquo;une simple traduction<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6def84 elementor-widget elementor-widget-text-editor\" data-id=\"f6def84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Transcr&eacute;ation<\/strong>, traduction cr&eacute;ative, traduction publicitaire ou traduction marketing : quel est le point commun entre ces diff&eacute;rents termes ? Ils d&eacute;crivent tous le m&ecirc;me concept : la <strong>traduction de textes publicitaires<\/strong> pour les march&eacute;s internationaux. Mais la transcr&eacute;ation va bien au-del&agrave; d&rsquo;une simple traduction. Elle tient compte non seulement des termes, mais aussi des particularit&eacute;s culturelles et du contexte du march&eacute;&#8211;cible. Les textes sont adapt&eacute;s de mani&egrave;re cibl&eacute;e aux besoins, aux attentes et aux sensibilit&eacute;s d&rsquo;un groupe&#8211;cible ou d&rsquo;un segment de march&eacute; sp&eacute;cifique afin de garantir que le message est aussi authentique et efficace que possible. On obtient ainsi un message publicitaire sur-mesure, tout aussi convaincant dans toutes les cultures.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50b3610 e-flex e-con-boxed e-con e-parent\" data-id=\"50b3610\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34043ea e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34043ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63ccf00 elementor-widget elementor-widget-image\" data-id=\"63ccf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell.webp\" class=\"attachment-full size-full wp-image-22251\" alt=\"\" srcset=\"https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell.webp 1024w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell-300x225.webp 300w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e40f196 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e40f196\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f78443 e-con-full e-flex e-con e-child\" data-id=\"9f78443\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fb485 elementor-widget elementor-widget-heading\" data-id=\"53fb485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La transcr&eacute;ation chez KERN : une traduction cr&eacute;ative syst&eacute;matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe5df6 elementor-widget elementor-widget-heading\" data-id=\"bfe5df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Strat&eacute;gique, reposant sur la culture des groupes-cibles<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa23886 elementor-widget elementor-widget-text-editor\" data-id=\"fa23886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Forts de nos longues ann&eacute;es d&rsquo;expertise, nous sommes &agrave; vos c&ocirc;t&eacute;s pour la transcr&eacute;ation de vos textes marketing. Nous ne traduisons pas mot &agrave; mot vos textes publicitaires. Nous d&eacute;terminons d&rsquo;abord ensemble ce qui est important. Quelles sont les particularit&eacute;s culturelles qui sont pertinentes ? Quelles &eacute;motions faut-il transmettre ? Quel est l&rsquo;objectif et le but de la publicit&eacute; ?<\/p>\n<p>Le processus de traduction de nos textes publicitaires suit un mod&egrave;le &eacute;prouv&eacute; tout en restant toujours tr&egrave;s personnalis&eacute;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaf77b9 e-flex e-con-boxed e-con e-parent\" data-id=\"eaf77b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60700b7 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"60700b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;tabs_justify_horizontal_tablet&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"101122231\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1011222311\" data-tab-title-id=\"e-n-tab-title-1011222311\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1011222311\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBriefing cr&eacute;atif\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1011222312\" data-tab-title-id=\"e-n-tab-title-1011222312\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1011222312\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tAnalyse du texte source\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1011222313\" data-tab-title-id=\"e-n-tab-title-1011222313\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1011222313\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTranscr&eacute;ation\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1011222314\" data-tab-title-id=\"e-n-tab-title-1011222314\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1011222314\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tR&eacute;tro-traduction\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1011222311\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222311\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-1bfb6b2 e-con-full e-flex e-con e-child\" data-id=\"1bfb6b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adc059a e-con-full e-flex e-con e-child\" data-id=\"adc059a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b698560 elementor-widget elementor-widget-text-editor\" data-id=\"b698560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans un <strong>briefing cr&eacute;atif<\/strong>, vous nous communiquez vos id&eacute;es et vos valeurs. Vous nous confiez vos id&eacute;es et vos valeurs, nous transmettez des informations concernant vos produits, votre marque et vos groupes&#8211;cibles. Nous apprenons ainsi &agrave; conna&icirc;tre votre marque, vos produits et vos groupes-cibles, et pouvons ainsi garantir que la transcr&eacute;ation refl&egrave;te parfaitement votre vision et vos objectifs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1011222312\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222312\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-250f787 e-con-full e-flex e-con e-child\" data-id=\"250f787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc5a629 e-con-full e-flex e-con e-child\" data-id=\"dc5a629\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e2caf elementor-widget elementor-widget-text-editor\" data-id=\"85e2caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sur la base du briefing cr&eacute;atif, une <strong>analyse des textes sources<\/strong> est ensuite effectu&eacute;e. Nous examinons les textes et identifions les aspects culturels, les tonalit&eacute;s et les messages importants pour le march&eacute;-cible. La transcr&eacute;ation dans les langues-cibles souhait&eacute;es est ensuite effectu&eacute;e.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1011222313\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222313\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-1182529 e-con-full e-flex e-con e-child\" data-id=\"1182529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77a5f5c e-con-full e-flex e-con e-child\" data-id=\"77a5f5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b68d0 elementor-widget elementor-widget-text-editor\" data-id=\"e5b68d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous vous livrons rapidement les textes-cibles pour votre publicit&eacute; et, si vous le souhaitez, une retraduction. La retraduction permet de comprendre la reformulation linguistique du slogan ou du texte publicitaire adapt&eacute;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1011222314\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222314\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-d3d8a28 e-con-full e-flex e-con e-child\" data-id=\"d3d8a28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a04e4b2 e-con-full e-flex e-con e-child\" data-id=\"a04e4b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0a6d elementor-widget elementor-widget-text-editor\" data-id=\"1ee0a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous vous livrons rapidement les textes-cibles pour votre publicit&eacute; et, si vous le souhaitez, une <strong>r&eacute;trotraduction<\/strong>. La retraduction permet de comprendre la reformulation linguistique du slogan ou du texte publicitaire adapt&eacute;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa0c2e e-flex e-con-boxed e-con e-parent\" data-id=\"caa0c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46a89f8 e-con-full e-flex e-con e-child\" data-id=\"46a89f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-44544f9 e-con-full e-flex e-con e-child\" data-id=\"44544f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42751e8 elementor-widget elementor-widget-heading\" data-id=\"42751e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nous avons suscit&eacute; votre int&eacute;r&ecirc;t pour la transcr&eacute;ation ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596deeb elementor-widget elementor-widget-text-editor\" data-id=\"596deeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alors contactez-nous \u2013 nous vous ferons une offre ad\u00e9quate ! Informez-vous d\u00e8s maintenant et d\u00e9couvrez l\u2019offre propos\u00e9e par KERN !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc85a4 elementor-align-center nounderline elementor-widget elementor-widget-button\" data-id=\"3fc85a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous d&egrave;s maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f07e57 e-flex e-con-boxed e-con e-parent\" data-id=\"5f07e57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-475e0bc e-con-full e-flex e-con e-child\" data-id=\"475e0bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3709225 e-con-full e-flex e-con e-child\" data-id=\"3709225\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b35a0 elementor-widget elementor-widget-heading\" data-id=\"71b35a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transcr&eacute;ation ou traduction : vos avantages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0bfc3 elementor-widget elementor-widget-text-editor\" data-id=\"5d0bfc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La transcr&eacute;ation vous offre de nombreux avantages qui vont bien au-del&agrave; de ce qu&rsquo;une traduction classique peut vous apporter :<\/p>\n<ul>\n<li>Votre publicit&eacute; est authentique et convainc votre groupe-cible.<\/li>\n<li>Vous communiquez d&rsquo;&eacute;gal &agrave; &eacute;gal avec vos clients internationaux.<\/li>\n<li>Ils favorisent une forte fid&eacute;lisation de la client&egrave;le dans le monde entier.<\/li>\n<li>Vos campagnes internationales sont professionnelles et fid&egrave;les &agrave; votre marque.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bdebc8 e-con-full e-flex e-con e-child\" data-id=\"6bdebc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97b95f elementor-widget elementor-widget-image\" data-id=\"c97b95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-data.webp\" class=\"attachment-full size-full wp-image-31875\" alt=\"\" srcset=\"https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-data.webp 1024w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-data-300x225.webp 300w, https:\/\/e-kern.webaktuell10.com\/wp-content\/uploads\/2025\/12\/transkreation-data-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cdff70 e-flex e-con-boxed e-con e-parent\" data-id=\"1cdff70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a433d24 e-con-full e-flex e-con e-child\" data-id=\"a433d24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce2894e e-con-full e-flex e-con e-child\" data-id=\"ce2894e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301bdab elementor-widget elementor-widget-heading\" data-id=\"301bdab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ sur la transcr&eacute;ation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abc1dc elementor-widget elementor-widget-heading\" data-id=\"1abc1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Questions fr&eacute;quentes et r&eacute;ponses<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adb5e2 elementor-widget elementor-widget-text-editor\" data-id=\"3adb5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous trouverez ici les r\u00e9ponses aux questions les plus importantes concernant la transcr\u00e9ation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e2d985 e-flex e-con-boxed e-con e-parent\" data-id=\"7e2d985\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c866401 elementor-widget elementor-widget-n-accordion\" data-id=\"c866401\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2100\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2100\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Qu&rsquo;est-ce que la transcr&eacute;ation ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2100\" class=\"elementor-element elementor-element-6091eba e-con-full e-flex e-con e-child\" data-id=\"6091eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02830f5 elementor-widget elementor-widget-text-editor\" data-id=\"02830f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La transcr&eacute;ation est une traduction cr&eacute;ative qui va au-del&agrave; du simple transfert de mots. Il s&rsquo;agit de formuler le message de mani&egrave;re &agrave; tenir compte des particularit&eacute;s culturelles et des attentes de votre groupe-cible dans le pays concern&eacute;. Ainsi, il ne s&rsquo;agit pas de simples traductions, mais de textes publicitaires sur-mesure qui touchent le groupe-cible<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2101\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2101\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quels formats peuvent &ecirc;tre traduits ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2101\" class=\"elementor-element elementor-element-4342904 e-con-full e-flex e-con e-child\" data-id=\"4342904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e167a14 elementor-widget elementor-widget-text-editor\" data-id=\"e167a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si n&eacute;cessaire, KERN r&eacute;alise la transcr&eacute;ation que vous souhaitez selon vos sp&eacute;cifications. Nous traduisons entre autres les formats suivants et les transformons en un original :<\/p>\n<ul>\n<li>Textes publicitaires<\/li>\n<li>Textes publi&eacute;s<\/li>\n<li>Slogans<\/li>\n<li>Notices de fonctionnement<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2102\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2102\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quand la transcr&eacute;ation est-elle plus judicieuse que la traduction ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2102\" class=\"elementor-element elementor-element-152fd0d e-con-full e-flex e-con e-child\" data-id=\"152fd0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea21ecb elementor-widget elementor-widget-text-editor\" data-id=\"ea21ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une transcr&eacute;ation est plus judicieuse qu&rsquo;une simple traduction lorsque les affirmations suivantes s&rsquo;appliquent :<\/p>\n<ol>\n<li>Vous devez vous adapter culturellement afin d&rsquo;&eacute;viter les malentendus ou les perceptions n&eacute;gatives.<\/li>\n<li>Vous souhaitez cr&eacute;er un effet &eacute;motionnel afin de susciter la m&ecirc;me r&eacute;sonance dans la culture-cible.<\/li>\n<li>Vous devez pr&eacute;server l&rsquo;identit&eacute; de votre marque de mani&egrave;re coh&eacute;rente afin de maintenir ses valeurs et son message &agrave; l&rsquo;&eacute;chelle mondiale.<\/li>\n<li>Vous souhaitez r&eacute;diger des textes marketing complexes (par exemple, des slogans, des campagnes publicitaires) de mani&egrave;re cr&eacute;ative et promotionnelle.<\/li>\n<li>Leurs publics-cibles sont tr&egrave;s diff&eacute;rents, de sorte qu&rsquo;une simple traduction ne suffit pas pour r&eacute;pondre aux attentes des march&eacute;s-cibles.<\/li>\n<li>Le texte d&eacute;pend fortement du contexte, par exemple lorsqu&rsquo;il s&rsquo;agit de tendances locales ou d&rsquo;&eacute;v&eacute;nements actuels qui doivent &ecirc;tre int&eacute;gr&eacute;s &agrave; la communication.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2103\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2103\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comment se d&eacute;roule la transcr&eacute;ation chez KERN ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2103\" class=\"elementor-element elementor-element-b5b988d e-con-full e-flex e-con e-child\" data-id=\"b5b988d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f09704 elementor-widget elementor-widget-text-editor\" data-id=\"8f09704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En r\u00e8gle g\u00e9n\u00e9rale, KERN vous fait des propositions et vous fournit diff\u00e9rentes versions d\u2019un texte. Ceux-ci sont r\u00e9dig\u00e9s par nos r\u00e9dacteurs sp\u00e9cialement form\u00e9s \u00e0 cet effet. En effet, la transcr\u00e9ation exige bien plus que de simples comp\u00e9tences en traduction. Outre une exp\u00e9rience significative en tant que r\u00e9dacteur, des comp\u00e9tences interculturelles sont \u00e9galement requises.<\/p>\n<p>Nous discutons en d\u00e9tail avec vous des textes finaux. Nous v\u00e9rifions \u00e9galement si le texte est adapt\u00e9 au march\u00e9 du pays concern\u00e9 et tient compte des particularit\u00e9s culturelles. Le r\u00e9sultat final est une transcr\u00e9ation qui vous correspond et qui correspond \u00e0 votre march\u00e9-cible. Plus rien ne s\u2019oppose d\u00e9sormais \u00e0 une publicit\u00e9 cibl\u00e9e.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qu&rsquo;est-ce que la transcr&eacute;ation ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La transcr&eacute;ation est une traduction cr&eacute;ative qui va au-del&agrave; du simple transfert de mots. Il s&rsquo;agit de formuler le message de mani&egrave;re &agrave; tenir compte des particularit&eacute;s culturelles et des attentes de votre groupe-cible dans le pays concern&eacute;. 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Demandez \u00e0 KERN des traductions cr\u00e9atives adapt\u00e9es \u00e0 chaque groupe-cible !<\/p>\n","protected":false},"author":11,"featured_media":22252,"parent":20178,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"folder":[236],"class_list":["post-22250","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transcr\u00e9ation : traduction cr\u00e9ative pour les textes marketing et publicitaires<\/title>\n<meta name=\"description\" content=\"La transcr\u00e9ation vous aide \u00e0 mener \u00e0 bien vos campagnes marketing internationales. 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